Interior design activity in India is estimated to be between $ 20 billion and $ 30 billion, according to the industry report “Indian Interior Design Markets | 2020 – 2027 “published by Mordor Intelligence. Its growth is attributed to growing real estate market, increasing income levels, urbanization, influence of social media, demands of working from home and lifestyle changes.
The rapid acceleration of technology (augmented reality, virtual tours, artificial intelligence) has made it possible to build and design user-friendly and adaptable spaces to meet multiple needs.
For today’s interior architecture and design graduates, the work opportunities are immense. You can access any business that creates spaces for people to live, shop, work and play. These include architectural, construction and interior design companies, event management companies, design consultancies, retailers, hospitality and leisure spaces, theater , television or film, and digital content creators.
Beyond the familiar, there are alternative careers such as interior styling and visual merchandising, heritage and conservation architecture, exhibition design, set design, experience design, design furniture, product design and scenography. Such diversity encourages the need to decide early in your career whether you prefer to be a generalist or a specialist.
Be in demand
Find your niche, that specialized segment of the market or an area of work that interests you deeply, and you see yourself wanting a career. Clarity of thought and a plan of action are a priority in developing professional skills and unique skill sets that will set you apart.
There are several ways to assess your niche, gain experience, and proactively build a strong portfolio and network of contacts before deciding on a permanent job or starting your own business. Participating in competitions, attending exhibitions, undertaking stimulating personal projects, hobbies and side activities provide valuable learning experiences. Social media helps to keep up with trends and gain knowledge about various innovations and best practices from around the world.
Relevant work experience introduces employers to your abilities in a professional environment, and creative portfolios showcase your range of abilities. Don’t focus exclusively on what the business can do for you. Instead, show how you can support them. This will help them assess how well you can fit into their work culture and why they should invest in you.
- The companies that will offer you the opportunity and promote your growth are multidisciplinary design firms and mid-sized start-ups.
- Small start-ups are looking for new graduates who demonstrate a unique design sensibility
- Internships are a great way to get into well-established companies
- Don’t be afraid of entry-level or freelance jobs. They make it possible to understand the context in which a company operates
- Traveling provides a wide range of experiences working with different types and sizes of businesses, niche markets, and offline and online spaces.
Team up with app developers to imagine and create industry specific apps (Homestyler) and / or become an influencer and thought leader using YouTube and Instagram (InteriorMaata).
Over the years, the competitive design landscape has evolved with many award-winning studios and start-ups with a pan-Indian presence dominating the market. Many online start-ups have emerged that function as a fulcrum between designers, sellers and consumers.
Disrupt to personalize your entrepreneurial journey to success
In addition to being inspiring, startups will expose you to difficult tasks, the latest tools and technologies. Experience in project management will teach you professionalism, communication, time management and coordination between stakeholders. It will also provide the operational skills necessary to manage an office and a team, build a brand and execute financial responsibilities.
To excel and align as a strong team player, you will need to exercise an entrepreneurial spirit and problem-solving skills. It can help you market yourself as a valued member of the team, or it will encourage you to venture out on your own. The entrepreneurial struggle will then be less difficult and can help you choose your co-founder (s)!
The Design Charrette team had been friends for years and sometimes teamed up to collaborate on competitions, conferences and missions. These interactions made it possible to identify their skills and to create links as a team. They all thirsted for creative freedom.
This dream kept them focused as they gained experience working in different organizations and cities. When the realization arose that it was “now or never”, they simultaneously quit to start TDC. They faced many obstacles, but persistence and faith in their ideas and each other’s abilities kept them alive.
Today, creativity, sustainability, customization, adaptability and technological innovation form the new guideline of responsible design. So, to be successful, you need to demonstrate clarity of thought, collaborative team effort, and complementary skills to fit into the industry.
The article is written by Dr Jitin Chadha, Director of the Indian Institute of Art and Design (IIAD).
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To read: Want to launch a startup? 5 things to keep in mind before leaving your job