French Architecture Tour 2022


Saudi Arabia: French companythe national support agency for the international development of the French economy and AFEX (French Architects for Export), are organizing the second edition of the French Architect Tour in Saudi Arabia from October 9 to 13.

In line with the Saudi Vision 2030 aiming to position the kingdom as a world tourist pole through a policy of mega projects, the French Architecture Tour wishes to bring selected French expertise to the market and meet its demand and expectations.

This business expedition will begin with a France-Saudi Arabia Symposium in Riyadh under the theme “Designing the cities of tomorrowand will be an opportunity to address several themes dear to Saudi actors such as Saudi Arabia’s strategy to preserve and enhance its historical heritage, the smart city, the new green city and the city of tomorrow, leisure and sport. , eco-tourism, to name but a few.

The French delegation will continue three intensive days of business meetings and visits to Riyadh, Jeddah and AlUla to discover and discuss business and project opportunities with government entities, megaproject organizations, as well as local entrepreneurs and of the main players in architecture.

As part of Saudi Arabia’s roadmap, this mission is perfectly suited to show “how the future leaders of architecture in Saudi Arabia can benefit from French expertise in terms of concepts and design?” at a time when the country is on track to become the largest construction site in the world with a total investment of SR4.13 trillion in infrastructure and property projects.

The delegation of French architects has a strong desire to take advantage of its combined expertise in terms of design, new technologies, energy management engineering and the restoration of natural resources in the landscape and building, light atmospheres, and Smart Lighting to better serve upcoming Saudi projects.

Rachid Boulaouine, Country Director, Business France Saudi Arabia declared:”With planned construction projects of over 555,000 residential units, nearly 275,000 hotel keys, +4.3 million square meters of commercial space and 6.1 million square meters of office space in addition from a pipeline of mega and giga projects to Neom, AlUla & Green Riyadh, the French companies participating in the architecture tour in Saudi Arabia are committed to sharing their expertise and knowledge with their local counterparts and to building the kingdom together of tomorrow. This strong delegation has great ideas, concepts and achievements and they are ready to come and play in Saudi Arabia to promote these projects.”.

This program will end in Al Ula, the masterpiece of the world and one of the oldest cities in the Arabian Peninsula, with the full support of Afalula, the French agency that aims to enhance the cultural and historical influence Saudi Arabia and to make the AlUla region a world-class destination, appreciated by visitors from all over the world.

Following the success of the French architecture studio AW2 which was selected by the Royal Commission of AlUla to design a glamping complex composed of 47 luxury tents inspired by the Bedouin style, many innovative projects designed by French architects will then be unveiled soon in Saudi Arabia. Business France, AFEX and the Delegation of the Architect of France are more involved than ever to strengthen and promote cooperation between Saudi Arabia and France.

Today, historic cooperation has been established between our two nations. Several achievements have been made by French architects and architectural firms on site. The Franco-Saudi partnership of Al Ula is an inspiring and promising success. More than ever, AFEX aims to boost and develop the strategic relationship between Saudi Arabia and France in this sector. We come with a wide range of French architectural specialists who will offer their added value to the development plan of KSA propelled by the objectives of Vision 2030.” said Madeleine Houbart, General Secretary of Afex.

French architects enjoy an excellent international reputation. Big names have shone worldwide in the field of architecture with emblematic projects in the major world capitals and regions. French architect Jean Nouvel in a world premiere, contextual architecture revealed in 2020 the design of the resort project “Sharan By Jean Nouvel. Entirely dug into the rock, the project adapts Nabataean techniques to the challenges of today and tomorrow with absolute respect for the environment, history and existing landscapes.

With a sought-after cultural richness, particularly in the renovation of the built heritage, the French architectural offer is in constant demand due to the integration of sustainable development at all stages of the projects (low-energy buildings, wood construction, sustainable city, HQE standards, etc.).



French company is the national support agency for the international development of the French economy, responsible for promoting the development of exports by French companies, as well as promoting and facilitating international investment in France. It promotes French companies, the image of the company and the national attractiveness as a place of investment and manages the VIE international internship program.

About AFEX

AFEX, Architectes Français pour l’Export, is an association under the 1901 law bringing together more than 200 members involved in exporting, including 120 architectural firms, as well as engineers, town planners, landscape architects, interior designers and other professionals. involved in the field of construction, more than 5,000 experts.


Country Director – Business France
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Alexander of Espinose
Sales Advisor – Business France
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Yasmina OUARI
Press and communications officer
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