DUBLIN–(BUSINESS WIRE)–The “2022 Marketing Report of American Architecture, Interior Design and Landscape Architecture Firms” report has been added to from ResearchAndMarkets.com offer.
The 2022 marketing report of AEC firms is a guide to benchmarking and advice on marketing activities, budgets, marketing organization, staffing levels, compensation, and investments in marketing systems and infrastructure of companies in the industry. This report also contains statistics on proposal activity, success rates, and other useful analytics.
Data for this report was gathered from an online survey of AEC industry marketing professionals and those in leadership positions.
The topics covered in this comprehensive report are:
Marketing staff: This section presents data on the marketing departments of companies of different sizes/types, as well as the experience, education, compensation, expectations, and sales goals for various marketing-related positions.
Proposals & sales: A full breakdown of active proposals and success rates by business type, size, location and other factors.
Marketing systems: This section contains data on the prevalence of various marketing systems and data on their use.
Promotion: Find out what most companies in the industry are doing to promote themselves, plus a full stats report on what works and what doesn’t.
Marketing expenses: Data on marketing-related expenses, including actuals from the previous year and budgeting for the future.
Strategies: View data on the usage and effectiveness of a variety of marketing approaches.
Challenges: Data on what respondents believe have been marketing challenges and victories for their companies over the past year.
For more information on this report, visit https://www.researchandmarkets.com/r/nsp0ca